The telcos globally are increasingly inclined towards the VAS services being offered by them in order to differentiate themselves and strengthen their competitive positioning as compared to other telcos, as the competition in the mobile segment continues to increase.
The traditional MVAS services like CRBT, P2P/P2A SMS services is being overshadowed by the new age VAS services like mobile video, m-health, m-money etc, which has further help the telcos to enable them regain the loss the mobile voice revenues incurred owing to increased competition.
Increasing numbers of telcos globally are now partnering with device vendors and content providers to foster the VAS adoption amongst users through innovative pricing and delivery strategies. In the recent times, MVAS has been increased traction owing to increased penetration of the data services and smartphones. Hence, an large number of VAS services being introduced by the telcos are dependent on – mobile data connectivity and smart devices which can support their functioning.
This report “Telcos and MVAS Mutual Synergies to drive Revenue Growth” consists of 5 major sections namely
— Overview of Global Mobile Telephony Market
– Highlights the trends in the emergence of mobile telephony globally and on a regional basis, and also includes the comparison of adoption of
— Introduction to MVAS- It provides a snapshot of the MVAS value chain and the various categories of MVAS services.
— Drivers of MVAS: This section includes the various factors which are driving the MVAS services. It also includes the adoption trends of leading
handset vendors and mobile OS on a global, regional and country level basis (trends of more than 15countries included).
— Social Networking Sites-Profile Snapshots: Includes short profiles of leading 20 social networking sites.
— MVAS Offering by Telcos: Highlights the details of more than 22 MVAS offering by leading telcos globally.
|Some of the companies mentioned in the report|
|Tumblr||Dialog Axiata Sri Lanka|
|MySpace||VK||MTN South Africa|
|Tagged||Econet Wireless Zimbawbe||HTC|
|Ning||Smartone Hong Kong||ZTE|
|Ask.fm||Rogers Wireless Canada||Micromax|