The Despite the increased focus by telcos for mobile money services, mobile money service adoption continues to be plagued by the Government regulations, security concerns, prevelant trust of people on traditional mode of transactions across most of the countries.
As per survey conducted by WiseStrokes, more than 30% of the users mobile phones to make payments in 2015 (as payment options at more than 20% of the instances).
WiseStrokes survey finding states of 47% of the telcos offered mobile money services in 1-5 countries, whereas 25 of the telcos offered these services in 5-10 countries. 29% of the telcos offered services in 10 or more countries. 83% of the telcos who responded plans to offer mobile money services within one year.
In the next few years, it is expected that the telcos will continue to focus on launching mobile money services (with additional functionalities in the region where they exist), in order to differentiates themselves from the other telcos, thereby strengthening their competitive positioning and generating alternative revenue stream.
The report titled “Mobile Money-Extending the banking capabilities to the unbanked globally” is published by WiseStrokes and provides a detailed overview of the various mobile money services, the evolving ecosystem of player and service delivery chain.
It includes an overview of the current mobile money deployment trends globally and role of key elements involved in the delivery of the services. It also provides an overview of the key KPIs of the various elements involved in service delivery and key focus areas for the telcos in the coming years. A brief snapshot of leading mobile money platform providers along with case studies makes this report a further worth reading.
The report is divided into ten section including Overview, Current state, Mobile money ecosystem, Drivers & inhibitors, Future of mobile money, Building blocks, Business models, Mobile payment vendors snapshots, Case studies and Key findings.
Key Regions covered: APAC, Central & East Europe, Latin America, MEA, North America, Western Europe
Key Companies mentioned in the report: Telenor Pakistan, Osaifu-Keitai, Mahindra Comviva, eServGlobal, Gemalto,F1Soft, Fundamo, mFino, Monitise, Pozitron, ProgressSoft, Fusion Payments, Tagattitude, Telepin Software, Amdocs, Halcom, Ericsson, Telenor Pakistan, Safaricom Kenya, SK Telecom, Bharti Airtel India, MTN, Vodacom, Airtel Uganda, Telesom Somaliland, Econet Wireless, Zimbawbe
Key Features of the Report:
· The report contains inputs from leading 50 mobile operators globally regarding mobile money services, which has been included as survey finding under the section “Mobile money ecosystem” of the report. The survey was conducted by WiseStrokes in April 2015.
– A detailed survey feedback from customers and MNOs regarding their views and factors hindering growth of mobile money services has been included in the report in graphical format.
– The report also has sections as to how to target the rural users, develop an effective merchant network and strategies to be adopted for offering mobile money services-based on the scenario existing in the country.
– It contains a brief snapshot of leading 15 mobile money platform providers, highlighting their services offerings and customers.
– In the report, 10 case studies has been provided highlighting the mobile money service offering of telcos, the key initiatives which were taken by them and the benefits derived by them from the service in various markets.
– The Appendix section also includes a matrix on the availability of various mobile money services (namely mobile money, mobile insurance, mobile credit, mobile service) by operators across more than 100 select countries.
– A matrix on comparison of an account at a formal financial Institution v/s mobile money usage by adults has also been included for more than 50 countries globally.