Artificial Intelligence-Transforming Telecom Network Operations, Marketing & Customer Service in 2020

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Published  January 2020
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Overview:

This research report provides comprehensive analysis on the market opportunity, drivers and the challenges affecting the adoption of artificial intelligence (AI) solutions in the telecommunications sector. It discusses the success metrics and the AI application monetization opportunities for Telcos. It also provides detailed use cases of real world AI implementations by telecom companies and highlights the major telecom AI solution providers. The report features over 50+ Telco use cases and vendors.

Key questions answered by the report:

  • 1. What is the current market scenario for telecom AI and the road ahead over the next five years?
  • 2. What is the size of the AI solutions market in the telecom sector?
  • 3. Which are the use cases that will drive the adoption of AI in telecom sector?
  • 4. What are the key drivers for the growth of AI solutions market in the telecom sector?
  • 5. What are the major challenges faced by the telecom companies while adopting AI?
  • 6. Who are the major telecom AI solution providers in the market?

VAS 2.0: Creating Sustainable Value Telco VAS Strategies from Around the World

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Published  September 2019
Pages 131
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Telco Value Added Services (VAS) have come a long way since the 1990s, when they were simple infotainment-based services. The VAS of today stands tall as a *growing revenue channel for telcos* and is no longer a short run range of services, but looks to be long term sustainable services in their own right. The onslaught of digital services have given *VAS the disruption it needed to come of age*. The report provides an understanding of how VAS is set to mature and which aspects of VAS are the ones that telcos should focus on. The report provides insight on the growth areas for VAS and how they differ from region to region. Along with this, the report also provides an overview of the *hot tech in VAS* and how telcos can use these to *keep their VAS future proof*. Another important aspect that the report looks at is the role of vendors in the VAS ecosystem, the *report looks at some key vendors *in the space and how they have worked with telcos. The report provides insight on the *enterprise VAS and the B2B space* and how this is rapidly becoming a mainstay for telcos. Finally, the report looks at* 35 case studies *from around globe and picks up different examples of how telcos have implemented value added services. Some of the leading companies mentioned in the report includes Singtel, China Mobile, AT&T, Zain, MTN, Reliance Jio and Verizon.

Key Features:

  • Digital Services Trends – An overview of how VAS is no longer simply value added services but more mature digital services that are long term and sustainable.
  • Hot Technologies – An understanding of the new and emerging technologies that are driving digital services forward and how telcos can leverage these to create monetizable services.
  • In depth country coverage – Analyzes the VAS strategies followed by players at a country level, allowing for the reader to compare this easily across markets.
  • 35 Telco Case Studies – An in depth look at 35 key players in the market across the world, with a well represented balance in each region.
  • Growth Opportunities – Analysis of the growing VAS trends and the regions in which they are having the most impact.
  • Vendor Focus – Enabling the reader to better the various vendors in the market and their service portfolio. The report also emphasizes the importance of partnerships with vendors and OTT players.
  • Enterprise View – A summary of how telcos can offer more VAS to enterprises and expand their presence in the B2B space.

Global Telco CVM Digital Transformation 2019

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Published  2019 April
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List of Charts

  • Chart 1: Total Global Telco Revenue 2014 – 2020
  • Chart 2: Customer Journey Mapping (1)
  • Chart 3: Customer Journey Mapping (2)
  • Chart 4: Telco CVM Interaction Nodes
  • Chart 5: New Age CVM
  • Chart 6: Churn Process Flow
  • Chart 7: Telco CRM Framework
  • Chart 8: Pillars of CVM
  • Chart 9: Telco CVM Framework
  • Chart 10: Digitalization of CVM
  • Chart 11: CEM Triad
  • Chart 12: CEM Customer Touchpoints
  • Chart 13: Digital Consumer
  • Chart 14: Map of opportunity markets
  • Chart 15: AT&T CVM Strengths
  • Chart 16: Verizon CVM Strengths
  • Chart 17: T-Mobile CVM Strengths
  • Chart 18: Rogers CVM Strengths
  • Chart 19: Claro Brazil CVM Strengths
  • Chart 20: TIM CVM Strengths
  • Chart 21: Digicel Jamaica CVM Strengths
  • Chart 22: Digicel Panama CVM Strengths
  • Chart 23: Entel Chile CVM Strengths
  • Chart 24: Proximus CVM Strengths
  • Chart 25: Orange CVM Strengths
  • Chart 26: Vivacom CVM Strengths
  • Chart 27: O2 CVM Strengths
  • Chart 28: Telefonica CVM Strengths
  • Chart 29: Zain Bahrain CVM Strengths
  • Chart 30: STC CVM Strengths
  • Chart 31: Zain SA CVM Strengths
  • Chart 32: Etisalat CVM Strengths
  • Chart 33: Ooredoo CVM Strengths
  • Chart 34: Orange Egypt CVM Strengths
  • Chart 35: MTN Ghana CVM Strengths
  • Chart 36: Vodafone Ghana CVM Strengths
  • Chart 37: Unitel T+ CVM Strengths
  • Chart 38: MTN South Africa CVM Strengths
  • Chart 39: Vodacom’s CVM Model
  • Chart 40: Vodacom CVM Strengths
  • Chart 41: Econet CVM Strengths
  • Chart 42: MTN Uganda CVM Strengths
  • Chart 43: Airtel Malawi Churn
  • Chart 44: Airtel Malawi CVM Strengths

Global Telco Converged Plans & Bundles Insights 2019: A Look at Bundling Strategies from Around the World

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Published  2019 January
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Telcos today struggle with growing revenue and retention of customers. This is because there is a growing competition amongst telcos and rising competition from familiar quarters such as internet players and even device vendors. This has led to a price war and a large amount of commoditization in the telecoms market. One of the most significant ways to stand apart from the crowd is to create plans and bundles that appeal to a telco’s target demographic. This research report has looked at over 35 telcos and has summarized not only their bundling and converged plans strategy but has also looked at how some of these telcos have evolved in the past year. It is interesting to note that some telcos have needed to move quickly and adopt new services, whilst some have continued with their tried and tested strategy. The report provides insights on telcos from around the world and pin points how their bundling strategy differs from the rest. The report has also provided commentary on the enterprise side of things, and how some telcos create plans specifically for the business user. Other than this, the report looks at the growing role that lifestyle services and IoT play in the creation of a bundle. It touches upon the need for customization and a range of local internet partners that enable telcos to quickly widen their service portfolio. Finally, the report provides insightful recommendations and an overall assessment of the opportunities for telcos in the bundling space. It also helps telcos to benchmark themselves based on what other telcos are doing in different parts of the world.

Key Features:

  • Digital Services- Studies the growth of digital services, particular that of lifestyle services and their role in the consumer facing bundle. Most countries from across the world are increasingly focusing their bundle around digital services.
  • Growth Areas– Analysis of the key growth areas on a regional level, and also identifies which bundles are doing well in which regions.
  • 36 Telco Case Studies- An in depth look at 36 key players in the market across the world, with a well represented balance in each region.
  • Consumer Versus Enterprise –  An understanding of how telcos look at creating consumer facing bundles as well as a discussion on what needs to be different for the enterprise customer.
  • In depth country coverage- Analyzes the innovation strategies followed by players at a country level, allowing for the reader to compare this easily across markets.
  • Vision 2020 – Forward looking statements on things to come in the market, especially as there is greater focus on topics such as smart home, connected car, AI. The report looks at how these services are making their way into the bundle.
  • Bundling Highlights – A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.

Global Telco Innovation Stars 2018 : Bringing in a new era of telecoms services and revenue

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Published  2018 November
Pages 147
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The telecoms industry is under a fair bit of pressure to grow revenue and remain competitive for communications services. In an era such as this there is a strong need for telcos to push themselves to innovate, to not only challenge each other in the market but also to challenge themselves and evolve the market towards more sophisticated digital services. The report identifies telcos who have managed to innovate in various areas. The report provides insights on telcos that have done well to innovate in infrastructure or network, their customer care function, the manner in which they deal with enterprises or their customer focussed services or pricing and bundling. In each of these cases, the telco has set themselves apart from the crowd. The report therefore also looks at the global telco revenues, from 2014 and forecasts total revenues till 2020. The report also splits telco revenues by data and voice revenues, and quantifies the manner in which data has overtaken voice revenues. This further heightens the need for telcos to innovate in their services. The report throws light on various interesting areas of telco services, across AI, connected car, smart cities, mobile finance and even telco driven media services. The final component of the report has a heavy focus on case studies, looking at over 30 telco case studies from around the world and assesses not only the service profiled, but the overall capabilities for innovation of the telco. Finally, the report provides insightful recommendations and an overall assessment of the opporunties that exist for telcos to innovate in the telecoms industry.
Some of the leading companies mentioned in the report includes Vodafone, Bharti Airtel, Verizon, China Mobile, MTN, Deutsche Telekom, Singtel and AT&T.

Key Features:

  • Pillars of Innovation- Outlines the main pillars which drive innovation along with this, the report also highlights telcos that have been first movers in certain fields, either through their own services or partnering.
  • Opportunity Areas – Analysis of the key growth areas on a regional level, the report also looks at a vertical based analysis where telcos can innovate, whether its in customer care, AI or the IoT space.
  • 33 Telco Case Studies – An in depth look at 33 key players in the market across the world, with a well represented balance in each region.
  • The New Age Consumer –  An understanding of how the consumer has evolved, which services are being used by a digital native and how a telco must go about innovating in order to keep pace with this new age consumer.
  • In depth country coverage – Analyzes the innovation strategies followed by players at a country level, allowing for the reader to compare this easily across markets.    
  • Revenue Forecasts – Forecasts total telco revenue from 2014 right till 2022 at a global level along with a split for total revenue by data and voice revenues, also at a global level.
  • Telco Innovation Scores – Quantifies the level of innovation for key telcos across the world, not only in the highlighted service area but at a macro level.

Global Telco B2B Insights 2018: Working with Enterprises for Revenue Generation

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Published  2018 September
Pages 157
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The report focuses on a revenue growth area for telcos particularly in the B2B or enterprise market. One of the biggest gainers in the telecommunications industry has been in the B2B vertical as there is greater demand from businesses for tools and communications services that can be provided by telcos. The rapid growth of sensor technology, connected devices and internet based telephony has not only created efficiencies in business but has opened a vast new area for telcos to provide services. The report looks at three pillars of B2B services,connectivity provision, communication services and value-added services. Several telcos that specialize in B2B services focus on the provision of good quality and economical data access services, but as the demand has grown, we are seeing a greater number of telcos which are also creating platforms for specific B2B services. The report also focuses on the growth of new technologies that will drive this industry forward namely IoT services, location enabled services and of course virtualization of the network, machine learning and AI. The final component of the report is a heavy focus on case studies, looking at 35 telco case studies from around the world that have either been successful in winning the B2B market or provide good learning experiences for other players. The report along with looking at telco case studies also casts an eye on the vendor market as vendors are very closely related to the B2B space, they work with telcos to ensure the enterprise market is well served. 

Some of the leading companies mentioned in the report includes Vodafone, Bharti Airtel, Verizon, China Mobile, MTN, Claro, Singtel and AT&T.

Key Features:

  • Primary components of the B2B space- Insights into the B2B space and what it primarily composes of, the fundamental pillars on which telco have been offering services and their subsequent evolution.
  • B2B Growth areas – Analysis of where enterprise growth is coming from and particularly what is driving this in which markets, in some markets enterprise bundles are in demand, whilst in some, there is a push for network hosting services.
  • 35 Telco Case Studies – An in depth look at 35 key players in the market across the world, with a well represented balance in each region.
  • Communication services  A look at how communications have evolved for the telco in the B2B vertical and how, that was a mere stepping point for telcos to launch a whole host of value-added and advanced services.
  • In depth country coverage –  Analyzes the loyalty strategies followed by players at a country level, allowing for the reader to compare this easily across markets.    
  • Localizing global case studies – Highlights case studies of exceptional telcos that have been early movers in the industry and also provide a local understanding of the global case studies.
  • Partnering with vendors –  recommendations on how to choose the right partner in providing enterprises with relevant services and which vendors have done well in a range of verticals.

Global Telco Customer Loyalty Playbook 2018: Leveraging loyalty strategies to unlock revenue

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Published  2018 June
Pages 143
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In this hyper competitive world of telecoms, the topic of Customer Loyalty is becoming not only vitally important but also more challenging to achieve. Telcos around the world are looking to hone their loyalty strategies through a variety of means either through innovative customer care solutions, incentivized offline reward systems or simply through attractive services and bundles.

This research report has taken on this very challenging topic of growing Customer Loyalty for telcos by analyzing the strategies of 40 telcos around the world and based on this gleaning out the fundamentals of growing customer loyalty. Not only this, the report provides insights at a global, regional and country level with a balanced representation from each region. The report provides case studies of telcos and also looks at the MVNO space as well. Adding to this, there is also a dedicated section on understand loyalty in the B2B space.Some of the leading companies mentioned in the report includes Vodafone, Reliance Jio, Verizon, China Mobile, TIM, MTN, Claro, Singtel and AT&T.

Key Features:

  • Fundamentals of customer loyalty- Insights into how telcos on a global basis create loyalty strategies and what the reader must look at before launching their own strategy.
  • Types of Loyalty – Analysis of what types of loyalty and which ones are most relevant given the telcos business case.
  • 40 Telco Case Studies – An in depth look at 40 key players in the market across the world, with a well represented balance in each region.
  • Pillars of Loyalty  Lists out the key components that are required in loyalty and customer retention and that are followed by the leading telcos globally.
  • In depth country coverage –  Analyzes the loyalty strategies followed by players at a country level, allowing for the reader to compare this easily across markets.  
  • Localizing global case studies – Highlights case studies of exceptional telcos that have been early movers in the industry and also provide a local understanding of the global case studies.
  • Working with the right partners –  recommendations on how to choose the right partner in reducing churn, this could be in the vendor space or the OTT services space.

Global Telco OTT Cooperation Strategies 2018 – Growing revenue through OTT services

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Published  2018 April
Pages 142
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The report highlights the need for telcos to better manage their cooperation strategies with major internet players around the world, or in other words OTT services. The report provides an in depth view of the major OTT players globally and their impact on different regions and verticals such as communications, music, video and social media. Along with this, the report also goes into detail about different telco strategies to either work with or ward off the OTT disruption in their markets. The report provides global, regional and country level insights through case studies of telcos and how they have worked with OTT players. In addition to this, the report also contains historical and forecasted data on the user growth for the OTT industry at a global and regional level. Not only this, but the data also includes key players such as Netflix, Spotify, Facebook, WhatsApp and Instagram at a global level. The report will help telcos, MVNOs and vendors better understand the growth in OTT services and how customers are rapidly moving to internet based services. Some of the leading companies mentioned in the report includes, Bharti Airtel, Instagram, Netflix, China Mobile, Facebook, O2 and Verizon.

Key Features:

  • OTT user forecasts – Contains data on historical and forecasted data of OTT users by industry from 2018 to 2022. The data is for global OTT users as well across key regions such as North America, South America, Europe, Middle East, Africa and Asia.
  • Forecasted growth of key OTT players – Provides data on the historical and forecasted growth of key players in the industry at a global level such as Facebook, WeChat, WhatsApp, Instagram, Netflix and Spotify.
  • Over 30 Case Studies – An in depth look at over 30 key players in the market across the world, with a well represented balance in each region.
  • Localizing global case studies – Highlights case studies of exceptional telcos that have been early movers in the industry and also provide a local understanding of the global case studies.
  • Identifying cooperation strategies- Recommendation for telcos to better work with OTT players in order to find new ways to grow revenue and reduce churn.
  • Waves of OTT disruption – Highlights the different stages of OTT disruption whilst identifying the current stage and warning of the next level of disruption.

Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle

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Published  2018 January
Pages 143
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Players mentioned in thereport

AT & T Go90 NTT Docomo Telegram
Airtel Malawi Google Fiber O2 Telkomsel
Amazon Google Home Ooredoo Kuwait Tencent
Aquila Google Nest Orange Egypt TIM
Audi Google Peach Turkcell
Badoo HBO Periscope Twitter
Belkin Honda Philips Uber
Bharti Airtel HOOQ PlayGo Unitel Cape Verde
Bip Hulu Pokemon Go Verizon
Catch Play Iflix Project Fi Virgin Media UK
China Mobile iMessage Project Loon Viu
China Mobile Jego Internet.org Proximus Vivacom
Claro Jawwy Reliance Jio Vodacom
Claro Musica Liberty Global Rogers Vodafone
Deezer Line Singtel Vodafone Ghana
Digicel Jamaica LinkedIn Sky Music Waze
Digicel Panama Loop Skype WeChat
DirecTV MTN Ghana SnapChat WhatsApp
Econet MTN Nigeria Sony Wynk
Etisalat UAE MTN South Africa Spotify YouTube
Facebook MTN Uganda Starbucks Zain Bahrain
Facebook Messenger Musical.ly StarHub Zigbee
Ghaneely Netflix STC Saudi Arabia Zynga